Advertising in digital games targeted to children

Targeted Advertising and Advertising Avoidance

I examine how the increasing ability of firms to target their advertisements to particular individuals influences market outcomes when consumers have access to advertising avoidance tools. Today firms possess an unprecedented and rapidly improving ability to discover details about individuals and reach them with advertising based on this information. For instance, as many readers know, an indiv...

Processes and effects of targeted online advertising among children

Digital games in medical education:Key terms, concepts, and definitions

Background: Game-based education is fast becoming a key instrument in medical education. Method: In this study, papers related to games were filtered and limited to full-text peer-reviewed published in English. Results: To the best of researchers’ knowledge, the concepts used in the literature are varied and distinct, and the literature is not conclusive on the definition of educational...

A Decision Theoretic Approach to Targeted Advertising

A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated with sending each o er, the optimal mailing strategy depends on both the bene t obtained from a purchase and how the o er a ects the buying behavior of the customers. In this paper, we describe two methods for partiti...

Privacy-preserving Targeted Advertising

Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with optimizations/approximations, collaborative filtering (CF) approaches require real-time computations involving very large vectors. Curating and storing such related profile information vectors on web portals seriously breaches the user’s privacy. While achieving private rec...